What factors go into budgeting for a Major Scripted Commercial?

Author: Matthew Hofman | | Categories: Commercial Video Production , Narrative Video Production , Video Production , Videography


In today's fast-paced digital world, where visual content reigns supreme, scripted commercials remain a powerful tool for businesses to reach their target audience. With the ever-increasing demand for video marketing, companies like HEROIC MEDIA STUDIO, a fully licensed and insured videographer, photographer, and audio engineer based in Fort Morgan, Colorado, are stepping up to provide high-quality video production services. But before diving into the world of scripted commercials, it's crucial for businesses to understand how much they should budget for this form of marketing.

The Importance of Scripted Commercials in Modern Marketing: The Power of Video Marketing
In the era of information overload, capturing your audience's attention is becoming increasingly challenging. This is where scripted commercials come into play. Video marketing, in general, has proven to be highly effective in engaging viewers and conveying your message in a memorable way. According to recent statistics, 83% of businesses believe that video marketing provides a good return on investment (ROI).

The Scripted Commercial Advantage
Scripted commercials, in particular, offer several advantages over other forms of video marketing. They allow you to tap into a vast and diverse audience, including those who may not actively seek your product or service online. Scripted commercials also provide a sense of legitimacy and credibility, which can boost brand trust. Moreover, they offer a unique storytelling opportunity, enabling you to craft compelling narratives that resonate with your viewers.

Factors Influencing Scripted Commercial Costs: Understanding the Cost Components
When determining your budget for a scripted commercial, it's essential to break down the costs involved. Here are the key factors that influence the overall cost:

  • Video Length

The length of your scripted commercial is a significant cost driver. Longer commercials require more production time, talent, and resources. Typically, commercials can range from 15 seconds to a full minute or more.

  • Production Quality

The production quality of your commercial also plays a crucial role. High-end productions with advanced cinematography, special effects, and professional actors will naturally cost more than simpler productions. Similarly, additional crew, lighting, and camera personnel as well as hiring talent to act in the commercial will raise the cost of production.

  • Location

The choice of location can significantly impact costs. Filming on-site at your business may be more cost-effective than renting a unique location or studio.

  • Script and Storyboard

Investing in a well-crafted script and storyboard is essential for a successful scripted commercial. These elements not only affect the quality of your commercial but also the overall cost.

Estimating Your Scripted Commercial Budget: Budgeting for Success
Now that you understand the factors influencing scripted commercial costs, let's delve into how to estimate your budget accurately.

  • Define Your Goals

Start by clarifying your objectives. What message do you want to convey? Who is your target audience? What action do you want viewers to take after seeing your commercial? Understanding your goals is fundamental.

  • Consult Professionals

Collaborating with experts like HEROIC MEDIA STUDIO is invaluable. Experienced professionals will guide you through the budgeting process, helping you make informed decisions that align with your goals.

  • Allocate Your Resources

Based on your objectives, work with your chosen production team to allocate your resources efficiently. Determine the ideal length, production quality, location, and other elements that suit your message and budget. 

Budgeting for the production of the commercial largely depends on the complexity of the project - business owners should be prepared to budget anywhere from $10,000 to upwards of $100,000 for a major scripted commercial production - beyond the production of the commercial itself, businesses need to budget for the cost of advertising with their finished commercial! Without an advertising plan and budget, your fancy new commercial will not be seen by a large enough audience to yield the desired return on investment.

  • Budget for Advertising Costs Per Platfom

A huge factor for clients is also budgeting for paid advertising costs for each platform or even for a scripted network . How often and for what duration do you plan to have the commercial shown needs to be taken in account. Remember, it's not free to screen your commercial.

  • Plan for Contingencies

It's wise to set aside a portion of your budget for unexpected expenses. Murphy's Law applies in the world of scripted commercials, and having a contingency fund can save the day.


In conclusion, the budget for filming a scripted commercial can vary widely based on your goals, production quality, and other factors. HEROIC MEDIA STUDIO specializes in commercial and narrative cinematography, video pre & post-production services, photography, audio services, and more across Northeastern Colorado.

To learn more about our services and how we can assist you in creating an impactful scripted commercial that fits your budget, please click here. If you have questions or require further information, don't hesitate to reach out. You can call us at (970) 768-2668 or email us at info@heroicmediastudio.com